Sour Jam is a new Sheffield based T-shirt label with aspiring undiscovered artistic talent on our books. Giving new creatives the chance to see their ideas realised. We know that there is a lot of talent that doesn’t receive any airtime and so we’d like to create a platform to display it.

As for us, we have been living in the steel city for three years whilst studying. Whilst lacking any real artistic talent ourselves, we have always had a passion for street artwork. After taking in the vibrancy and flare of Sheffield, and meeting some really interesting characters, we decided to start the Sour Jam label which showcases the best in aspiring and undiscovered artists and their work. We’re hoping to get some great designs on the go and keep the flow of new artwork gracing the city streets.